Odds are, if you use email, then you have probably come across email promoting before. Marketing via email gives you the ability to both work to retain current customers while also engaging potential customers. Continue on for some great marketing with email tips.
Do your best to create emails that are personal. When you are seen as a person, as opposed to a generic email, your customers will respond with their business. For example, if you are aware of the reasons for them signing up with your emails, add that reason in an email to them.
Do not send emails encouraging people to ‘buy now’. the way you go about it. It is considered spammy and could cost you your good image. Customers are aware that you want them to buy your products, so take the time to establish a strong relationship with them. Show them special deals or great products you have, but do it in a professional, helpful way. Your customers will appreciate you not doing this, and this will increase the odds of them purchasing one of your products.
One great way to get people to read your direct email promoting messages and newsletters is to include special offers available only to the recipients. This technique encourages customers to open your messages and will increase referrals to their contacts. You may even want to offer a referral program that will allow you to expand your mailing list in a major way.
Experiment with different formats for your email newsletters. Always place new offers and the most vital information at the top of the emails you send. You should however experiment with various formats in order to identify which format elicits the most responses. After you’ve found a format that works, implement it in all your emails. This helps your customers form expectations about future emails and lets them easily find the information they’re looking for.
Keep your branding consistent at all times. Use your logo and a standard color scheme in each email you send. Make sure that the font you use is readable. Your recipients will be more aware of the appearance of your messages and focus on them. Familiarity cannot be underestimated when developing a business strategy.
Always get permission before contacting any customer via email. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. You are also taking the risk of being reported as a spammer, and violating the policies implemented by your ISP, resulting in your address being blacklisted.
Everyone has been exposed to an e-mail marketing campaign at one time or another. It is a useful and popular method of communication, employed by many different companies for a number of reasons. If used properly, it’s en effective way to market, and keeping these tips in mind can make it easier.
