One of the best ways that companies can market their business and products is through social media marketing. It is also new and relatively unexplored territory. It doesn’t take a lot of money to promote your business on social media sites, especially not when considering how effective the promotion can be. Read on to learn how to effectively run a social media marketing campaign.
Create new blog entries regularly and constantly. When you do this, readers can have some idea when new content is coming and will be there waiting for it. This is very much like how consumers treat traditional content providers like newspapers and magazines. Therefore, keep consistency in mind to help drive return visits.
If Twitter is being used as part of your marketing strategy, you must be responsive and consistent. When people tag you in their tweets, you should thank them and thus introduce yourself further out in the web. This strengthens the bond between your brand and your followers. This will show your customers that you’re a real human answering their questions, which will build rapport with them.
Make sure that you really want to build a two-way relationship with your clientele before you get aggressive with social media marketing. Advertising through channels that are social and keeping it simplistic are the keys to driving sales. If you desire to have your customers to purchase your products every now and then, start off by saying “Hello.” Your customers will lead you from there.
If a customer or potential customer asks you something or comments on your social media site, it’s important to promptly answer them. Comments can get lost in the shuffle, so make a habit of specifically looking for new comments every time you check your feed.
Avoid simple product pushing to generate followers in your social marketing efforts. Post links or stories about providers that are relevant to your niche or industry. Running contests, asking interesting questions and displaying intriguing pictures are other ideas for possible posts. Keep your followers interested and engaged. Instead of focusing on strategic product placement, emphasize the use of your products to interact with others. Try to find ways to have customers think about how your business and products adds to their way of life, rather than how you will affect them financially.
If you want to maximize your social media efforts, make sure they all tie together through links. Put links in place on your blog that allow readers to follow your Twitter comments, view your YouTube videos and “like” your Facebook page. Add in your blog, Facebook and URL to your Twitter profile. By creating links between your different forms of social media, you increase your potential customer base.
This will show you that more companies are using social media marketing to advertise their business, and it costs very little! Take the strategies outlined in this article, and your company will have the opportunity to get bigger and profit from the use of social media.
